Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Media: Employees Are Your Best Brand Advocates
Posted on May 23rd 2013
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring interns is not the answer to this question).
While Social media has a reputation for distracting employees, it can actually have the opposite effect if used properly. Platforms like Facebook, Twitter, etc. can improve communication between an employer and its employees, along with employees and coworkers. Here are some steps an organization can take to start engaging employees in their social media activity:
Employees need to be trained on the uses and misuses of social media. Along with this, they need to understand that they will be held accountable if they write something that damages the reputation of your brand. Don’t assume they know this! Have clear guidelines and a social media policy can help veer this discussion in the right direction.
A great way to engage employees is to encourage them to share and lobby on behalf of the brand online. However, before you launch the proactive army of bloggers, Facebookers or Tweeters – you need to make sure you have a social media policy in place. A social media policy should be high priority for your brand, because sometimes even well-meaning employees can severely damage your company’s online reputation.
Lead by Example
If your company is not on twitter, then why should your employees? If your business is not blogging, then what incentives do employees have to write on behalf of the company? Offering an existing channel where you’re successfully sharing content provides good examples for employees.
Whether it’s a potential customer or potential employee, people will always research companies to find more information. Have a team of savvy and successful brand ambassadors can help set the right tone and shows that the company cares about what is said about their brand online.