Social Media Enhances the Learning Experience in Higher Education

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on February 5th 2012

Social Media Enhances the Learning Experience in Higher Education

There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has become a challenge.

pros cons of social media in education 150x150 Social Media in Higher Education

For higher education, the story is different. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom. Twitter, Facebook, LinkedIn, and other social sites promote collaboration and discussion, and students have embraced them as a means to ask questions and exchange ideas.

 

Universities have fully embraced social platforms to recruit athletes and vet students who have applied for admission. (Note to high school students: Clean up your Facebook page before you fill out your college application.) Social sites, especially Facebook, are also used for marketing and branding.

OnlineUniversities.com has done some research about the pros and cons of social media in higher education, and they summarized their results in the infographic below. It examines which platforms work the best and the challenges schools face as they try to learn how to manage their social media presence. Some key takeaways:

  • 100% of the schools studied are using some form of social media.
  • They use it in the classroom, to enhance school pride, as a professional development tool for teachers, and to reach out to their immediate communities and prospective students.
  • Johns Hopkins, Harvard, Notre Dame, Ohio State, and Columbia make the best use of social media.

social media in colleges universities higher education Social Media in Higher Education


PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.

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