You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!
Explore more: 

Social Media Enhances the Learning Experience in Higher Education


There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has become a challenge.

pros cons of social media in education 150x150 Social Media in Higher Education

For higher education, the story is different. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom. Twitter, Facebook, LinkedIn, and other social sites promote collaboration and discussion, and students have embraced them as a means to ask questions and exchange ideas.

 

Universities have fully embraced social platforms to recruit athletes and vet students who have applied for admission. (Note to high school students: Clean up your Facebook page before you fill out your college application.) Social sites, especially Facebook, are also used for marketing and branding.

OnlineUniversities.com has done some research about the pros and cons of social media in higher education, and they summarized their results in the infographic below. It examines which platforms work the best and the challenges schools face as they try to learn how to manage their social media presence. Some key takeaways:

  • 100% of the schools studied are using some form of social media.
  • They use it in the classroom, to enhance school pride, as a professional development tool for teachers, and to reach out to their immediate communities and prospective students.
  • Johns Hopkins, Harvard, Notre Dame, Ohio State, and Columbia make the best use of social media.

social media in colleges universities higher education Social Media in Higher Education


Join The Conversation

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...