Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has become a challenge.
For higher education, the story is different. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom. Twitter, Facebook, LinkedIn, and other social sites promote collaboration and discussion, and students have embraced them as a means to ask questions and exchange ideas.
Universities have fully embraced social platforms to recruit athletes and vet students who have applied for admission. (Note to high school students: Clean up your Facebook page before you fill out your college application.) Social sites, especially Facebook, are also used for marketing and branding.
OnlineUniversities.com has done some research about the pros and cons of social media in higher education, and they summarized their results in the infographic below. It examines which platforms work the best and the challenges schools face as they try to learn how to manage their social media presence. Some key takeaways:
I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).
I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.
Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.