Jun 17 Posted 1 year ago
LunaMetrics guy here who saw this in a brand-monitoring alert. Thanks for the name-drop. I think you were referring to this post by @: http://www.lunametrics.com/blog/2013/08/19/frequency-post-facebook-twitter.
Personally, I agree that optimal posting frequency is highly dependent on network, audience, and your business' situation and strengths. I always caution against blindly copying what other's are doing or blindly adhering to anyone else's recommended posting frequency #s.
That said, I do agree that Twitter is "typically" where you need to post most frequently. I think frequency on G+, FB, LI are all highly dependent on situation.
G+ warrants more effort and posting for those in certain marketing niches (internet marketers obviously love G+ for example), with technically savy audiences, and where SEO is a priority (G+ has the best (indirect) SEO benefits per share).
LI is all about b2b and recruiting (sales and careers) and varies wildly from niche to niche - we almost entirely ignore LI posts for some clients, but for a select few, LI is the top network.
It all varies wildly; good experimentation is key.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...