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Jun 17 Posted 9 months ago
LunaMetrics guy here who saw this in a brand-monitoring alert. Thanks for the name-drop. I think you were referring to this post by @: http://www.lunametrics.com/blog/2013/08/19/frequency-post-facebook-twitter.
Personally, I agree that optimal posting frequency is highly dependent on network, audience, and your business' situation and strengths. I always caution against blindly copying what other's are doing or blindly adhering to anyone else's recommended posting frequency #s.
That said, I do agree that Twitter is "typically" where you need to post most frequently. I think frequency on G+, FB, LI are all highly dependent on situation.
G+ warrants more effort and posting for those in certain marketing niches (internet marketers obviously love G+ for example), with technically savy audiences, and where SEO is a priority (G+ has the best (indirect) SEO benefits per share).
LI is all about b2b and recruiting (sales and careers) and varies wildly from niche to niche - we almost entirely ignore LI posts for some clients, but for a select few, LI is the top network.
It all varies wildly; good experimentation is key.