May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Oct 30 Posted 2 years ago
FYI - It's Procter, not Proctor. Procter & Gamble...not to be confused with Proctor Silex.
Oct 24 Posted 2 years ago
Yes, good article. I agree that the potential of combining social media with local events is an opportunity for businesses not to overlook.
Oct 23 Posted 2 years ago
I'm worried about QuestionPro. One underage user with a burn wound, and their campaign could go up in flames. Pun totally intended.
Anyway, I think KitchenAid did a pretty fantastic job of admitting their mistake and cleaning up. I actually have more respect for the brand now because they were so on top of it. Having a plan for responding to social media disasters is extremely important.
Also, I don't think anyone could overstate the potential of combining social media and local events. If you have a company with any amount of local acclaim, start planning a scavenger hunt. That Canlis promotion was brilliant.