Oct 30 Posted 3 years ago
FYI - It's Procter, not Proctor. Procter & Gamble...not to be confused with Proctor Silex.
Oct 24 Posted 3 years ago
Yes, good article. I agree that the potential of combining social media with local events is an opportunity for businesses not to overlook.
Oct 23 Posted 3 years ago
I'm worried about QuestionPro. One underage user with a burn wound, and their campaign could go up in flames. Pun totally intended.
Anyway, I think KitchenAid did a pretty fantastic job of admitting their mistake and cleaning up. I actually have more respect for the brand now because they were so on top of it. Having a plan for responding to social media disasters is extremely important.
Also, I don't think anyone could overstate the potential of combining social media and local events. If you have a company with any amount of local acclaim, start planning a scavenger hunt. That Canlis promotion was brilliant.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...