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Oct 30 Posted 2 years ago
FYI - It's Procter, not Proctor. Procter & Gamble...not to be confused with Proctor Silex.
Oct 24 Posted 2 years ago
Yes, good article. I agree that the potential of combining social media with local events is an opportunity for businesses not to overlook.
Oct 23 Posted 2 years ago
I'm worried about QuestionPro. One underage user with a burn wound, and their campaign could go up in flames. Pun totally intended.
Anyway, I think KitchenAid did a pretty fantastic job of admitting their mistake and cleaning up. I actually have more respect for the brand now because they were so on top of it. Having a plan for responding to social media disasters is extremely important.
Also, I don't think anyone could overstate the potential of combining social media and local events. If you have a company with any amount of local acclaim, start planning a scavenger hunt. That Canlis promotion was brilliant.