Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Media for Healthcare Providers in 5 Steps
Posted on January 26th 2014
A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world “do not engage with consumers or patients through social media, and only 10 companies” utilize Twitter, Facebook, and YouTube.
But health seekers are online, actively looking for information. Four out of every 10 consumers has used social media to find health-related reviews and one-third of consumers are using the social space for health-related discussion.
Healthcare professionals are starting to understand the value of a solid social media listening and response program. Providers can build trust and loyalty with patients and stay on top of potential issues, correcting them before they turn into problems on HCAHPS surveys. There's more than I can go into in a blog post, which is why I worked on a whitepaper that adresses the many challenges the healthcare industry faces and solutions on how to move forward.
“5 Steps to Effective Social Media for Healthcare Providers” includes a road map that will help healthcare providers create a social media program to take advantage of this new consumer behavior and extend healthcare offerings into the social space.
- Strategic online listening/monitoring
- Creating a social media program that monitors reputation and builds trust
- Developing a social media policy
- Building a training and education program
- Documenting, measuring, and growing social media
By doing a small amount of online and social media monitoring, you can find terms that are the most often associated with your company, the sentiment surrounding your brand, and the hot issues/topics that surround your market.
You might want to start here:
According to a 2013 PewResearch study, the healthcare subjects that receive the greatest amount of attention in the U.S. through social media are, in order:
What is your biggest social media challenge in the healthcare space and how do you plan on addressing it this year?
Hopefully this whitepaper will get you thinking about goals and objectives and how you can move forward.