April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Oct 15 Posted 4 years ago
Nice article. Any company that is big enough to staff their own social media person, good for them. But if the ROI does not make sense for the company to have a full-time employee, then I think outsourcing is a great solution. And jult like outsourcing PR, the firm that is hired will neeed to learn the brand and the messaging to do their job effectively.
Keep it Social,
Oct 10 Posted 4 years ago
Excellent article, and a lot of great points Maria! Many of your points above are not just applicable for social media outsourcing but to outsurcing in general. Companies would do well to listen to your advice.
A lot of companies try to do everything on their own jeopardizing their core business simply because they do not want to outsource. And while this strategy can work for some, for small and medium companies, resources are vital and best directed towards essential business processes. As you said above, a hybrid between in house and outsourcing can be adopted that would be beneficial to all parties concerned even the customers. This is a plan of action that many companies need to consider as well, especially for social media.
Thanks for the great read. Keep it up!
Oct 5 Posted 4 years ago
We definitely agree that even if you are working with an outsourced partner, it is still extremely important to have internal customer experience. SaaS solutions offer the ability to do this with ease and comfort. Vendors are now offering sCRM capabilities and price points are a steel.
Oct 1 Posted 4 years ago
Great article and I agree with what you have said here. We have a social media consultancy in London and our job is to enable companies to have relevant online conversations and I think that is the key enabling.
We see a lot of PR and Marketing agencies terrified about ownership of the brand and they try to be the voice of the company when in fact if they were to empower the employees and partners and customers to have relevant conversations online the outcome would be far more powerful and effective. The best people to talk about a company are often the people in and associated with the company.
Many companies feel that if you build a Facebook and a Twitter page that you are 'doing' social media but it is just a communication tool like a phone is a communication tool. Building nicely branded content hubs and social media outposts is actually the easy bit for a company but getting buy in from the business and its employees to improve the way they communicate with their audience and create regular and relevant content is a challenge for most. Enabling businesses and empowering employees is a much more difficult thing to do and not many businesses know how to do that.
The other thing I would say is that we work in this area day in and day out and we most definitely do not know it all as it is a changing environment from week to week but what we do know is that once upon a time we all learned how to communicate through a mobile phone or to communicate via email and now the time has come for companies to learn how to communicate via social media through whatever relevant medium that may be.
Once again great article and keep up the good work.
Sep 30 Posted 4 years ago
Intersesting, I started a discussion on just this topic today on 4Networking..... http://www.4networking.biz/forum/5/75231.htm albeit thinking about outsourcing for SME's. Your article certainly made a lot more sense to me!
Sep 29 Posted 4 years ago
Thanks for your comment! I agree, for larger and more conservative companies, it can be a bigger challenge. But that's where a good social media person comes in and kicks things off!