May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 31 Posted 4 years ago
Alan... at IGLOO Software we created an online Social Media Playbook... it includes 5 wiki chapters, work books, expert corner and more... and it is free for anyone... even our competitors.
As a software company, we quickly discovered and learned that most of our customers and prospects are looking for more than just technology when it comes to business social software or media solutions. They are looking for practical advice, lessons learned, best practices and more.
The playbook tries to combine strategy with implementation... take a look when you get a chance.