Social Media Influencers: Find, Engage and Grow Your Business

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on July 15th 2014

Social Media Influencers: Find, Engage and Grow Your Business


For anyone using social media for the purpose of promoting or growing followers, social media influencers will always be important. A social media influencer is someone who is recognised for work in their field and has a strong social media following.

You will find that influencers on social media are power users who lend a voice to products or services that they either use or endorse and are trusted voices online. They also share valuable information that their audience will learn from. The first thing you need to do is ask yourself; are you an influencer on social media?

 Find, Engage & Grow Your Business

Identifying Influencers

Growing your influence isn’t something that happens overnight. You need to look at your current status on social and identify those who are influencers among your followers; starting with who you know and who knows you is important before branching out.

Another way to see how you fare on social media is to look at your Klout score. This a good way of determining how influential you are on social media, as well as looking at those in your immediate circle and their Klout score.

 Find, Engage & Grow Your Business

Once you have looked at this, look at your following. How many followers do you have? Although I always say quality is more important than quantity, you can really see whether you are reaching a large enough audience to have a social impact. Look at your followers and who has the biggest following as they could be one of your influencers for your business.

Connecting with Influencers

Now you have determined who are influencers in your social media circle, you need to have conversations that are important to both you and the influencer at hand. Determine specific measures to ultimately achieve success by spending some time connecting with important people in your industry; their voice is the most important online.

If you want to delve deeper into finding out how to connect with influences; look at the content, timing and topics which most inspire them to interact on social media. Make sure you prioritise this content

Enlist Influencers

The first thing you need to understand when reaching out to potential influencers is that they are ultimately going to be a hard sell. If they have 10x more followers than you, how are you going to make they interested in what you are saying?

Provide valuable information and give the influencers what they want; engagement. Interact with influencers by sharing content that is engaging and starting the conversation. Once you have looked at your network, look outside for more thought-leaders by creating a list of influencers in Twitter and make a point of connecting with them specifically.

 Find, Engage & Grow Your Business

Retaining Influencers

Once you have found the influencers who are engaging with you and building your online following, your half way there. Now you need to make sure you are retaining these influencers and they are brand advocates for more than a short period of time.

You always need to be giving more away than what you are asking for with your influencers. Building up their credibility while promoting your business is going to be hard but make sure your influencer is the biggest part of this because without them sharing your information, you can’t yourself become a thought leader.

Collaborate with Influencers

When I run my joint webinars, I look for people who are thought leaders doing great things in their industry to team up with and it should be the same concept for you and your influencers. Once you have built a good working relationship, look for ways of collaborating together.

Social media is one of the best tools to allow for collaboration and mutual benefit, when approach properly. Partnering with brands or individuals with similar target markets exposes your message to those who might have initially been unreachable.

Your voice and reputation are based on the social network you build. Having a lot of followers looks great but in reality, 50 engaging, influential followers are 100 times better than having 1,000 unengaged followers.

Are you ready to reach out to social media influencers to grow your business?


Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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