Jun 16 Posted 3 years ago
From our experience to create a structured team is critical. Whatever approach you take, be sure there is a built-in workflow system that supports and links social media to customer service, sales, operations, and any other relevant business practices within your organization.
Oktopost - Built for B2B Social Media Marketing
Jun 4 Posted 3 years ago
Today, social media is playing a crucial role in content marketing and is quite helpful for a range of businesses. B2B marketers are using social networks to distribute their content in order to make their business more visible and popular.
Jun 3 Posted 3 years ago
In my experience working with several B2B clients, I think the statistics here are spot on. Content generation -- quantity and quality -- is a struggle that a lot of business-to-business marketers face. I recently wrote a post about this topic -- it's like taking care of an animal. You have to constantly feed it, feed it the right things, and take proper care of it/entrust it to the right handlers (http://jacksonmarketingservices.com/site/2013/06/proper-care-and-maintenance-of-your-social-media-beast/)
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January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
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Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...