Jun 16 Posted 3 years ago
From our experience to create a structured team is critical. Whatever approach you take, be sure there is a built-in workflow system that supports and links social media to customer service, sales, operations, and any other relevant business practices within your organization.
Oktopost - Built for B2B Social Media Marketing
Jun 4 Posted 3 years ago
Today, social media is playing a crucial role in content marketing and is quite helpful for a range of businesses. B2B marketers are using social networks to distribute their content in order to make their business more visible and popular.
Jun 3 Posted 3 years ago
In my experience working with several B2B clients, I think the statistics here are spot on. Content generation -- quantity and quality -- is a struggle that a lot of business-to-business marketers face. I recently wrote a post about this topic -- it's like taking care of an animal. You have to constantly feed it, feed it the right things, and take proper care of it/entrust it to the right handlers (http://jacksonmarketingservices.com/site/2013/06/proper-care-and-maintenance-of-your-social-media-beast/)
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December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
December 06, 2016In this webinar, Managing Director, Eric Hazard, and Strategic Alliances Director, David Chan, will delve into a mechanics of brand compliance s...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...