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Social Media for Lead Generation

According to Forrester’s newest B2B Social Technographics® numbers, fully 100% of business decision-makers use social media for work purposes.

• 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts)

• 79% are Joiners (they maintain a profile on social networking sites)

• 75% are Critics (they comment on blogs and post ratings and reviews)

— all in the context of their business activities.1 It’s critical to understand how you can use social media and content to help attract and engage these buyers as they research their options and evaluate purchasing your product or service. 

This course is designed to help marketers generate leads via social media. The course consists of nine sections. If you are interested in a particular topic, you can consume each section on a standalone basis. Each section in the course contains: essential best practices; an illustration of those best practices; and a detailed, step-by-step how-to. 


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