The Social Media Lifecycle [Infographic]

PamDyer
Pam Dyer Marketing Maven, SolutionsIQ

Posted on February 12th 2012

The Social Media Lifecycle [Infographic]

 



social media success The Social Media Lifecycle [Infographic]

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. Whatever the case, data is supposed to help you make those decisions faster while getting better results.

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.

 

If you really want to get results from social media, it begins with creating a process. The process is based on setting a goal, and then aligning the resources and activities that you think will help you accomplish that goal. It’s very important to have a specific business goal in mind – not just increasing your number of Twitter followers or Facebook fans – and determine how to achieve that goal by integrating social media.

uberVU has an interesting guide for marketers called 4 Pillars of Social Media Success. Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop uberVU calls the Social Media Lifecycle. To accomplish your business objectives by using social media, you need to go through this loop over and over again.  Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It explores why more companies aren’t reporting great results from their initiatives, and the reasons that contribute to lack of success. 

uberVU created the infographic below from the data they collected for the white paper, which is a must-read for CMOs, marketers, social media specialists, and anyone who wants to learn how to use social media to achieve business goals and track key performance indicators. 

Key takeaways:

  • How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results
  • Best practices for monitoring, analytics, engagement, reporting, and collaboration, modeled after the most successful brands in social media
  • What Social Media ROI is, how to think about it, and ways to measure it

 

social media lifecycle success brand facebook twitter The Social Media Lifecycle [Infographic]



PamDyer

Pam Dyer

Marketing Maven, SolutionsIQ

I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).

I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.

Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.

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Comments

yoavburger
Posted on February 12th 2012 at 9:25PM

Great article. If you can show results that really prove ROI through analytics then the campaign works and other campaigns may get larger budgets.  Thanks for the great read.  Joel   http://j3webmarketing.com/social-media-marketing