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Social Media Management: Tools to Monitor Social Mentions
Posted on February 21st 2014
Professionals, as well as small business owners wanting to delve into online marketing, will have to monitor their social mentions to monitor customer comments and more. A positive online reputation can mean the difference between traffic that will look into your services, or being overlooked on the webosphere. We’ve previous written about using HootSuite to assist you in this area. Today we’ll look at some additional tools.
With these tools you may be notified whenever a website or a social media account mentions your brand. This will allow you to directly respond to questions and inquiries. Many customers tend to be pleasantly surprised when companies reach out and directly offer a solution to their problem, issue or question. This will allow you to monitor who is discovering your content, who is visiting your website, as well as expose potential platforms for collaborating with other businesses related to your niche.
Social Media Management And Twitter
Twitter is a popular social media platform. With over 645,700,000 users, you will be doing yourself a disservice to not tap into this traffic and actively monitor it. TweetBeep will allow you to be notified whenever someone mentions your brand on the website. TweetBeep is effective – with the premium version notifying you of Twitter mentions every 15 minutes. The basic package of TweetBeep will notify you in longer time increments if you choose. Many Twitter users utilize URL shortening tools. TweetBeep will still notify you, even if the URL has been changed or modified in any way.
Monitoring Keywords and Phrases
BrandWatch will allow you to analyze and monitor certain keyword phrases that are relevant to your business. One of the reasons people use BrandWatch is that it is compatible with almost all social media platforms. BrandWatch, unlike TweetBeep, is not free. However, there is a trial version you can utilize. At the end of the trial version, you can decide if BrandWatch is right for you.
Free Google Tools
Google Alerts is free to use for anyone on the Internet. You can monitor your reputation as well as your online competition with Google Alerts. Google Alerts will allow you to carry out competitor research, identify quality backlink opportunities, as well as track breaking stories. Before setting Google Alerts, think of keyword phrases that are relevant to your brand. You can monitor up to 1000 alerts. Whenever individuals are using your particular keyword in the search engine, you will be emailed.
To stay abreast on the latest in social media management, follow be sure to follow me on Twitter @BradFriedman.