Social Media Marketers Vote SEO Outranks PPC – SEO Analysts Smile Everywhere

Shaun Hinklein Creative Director, Social Marvels

Posted on April 10th 2012

Social Media Marketer SEO

SocialMediaExaminer just released the results of a survey with nearly 4,000 answers from different social media marketers coming from all over. There were no qualifications for the survey; only that the people who answered worked with social media marketing on some level. I say this only to point out that there is no gold club membership for social media marketers and that no platinum or diamond level group voted exclusively to announce this data. This was the real deal.

Social Media Marketers would rather focus on SEO and content strategies than build a PPC Campaign and invest via a pay-per-click strategy. Search Engine Land broke it down by percentage, but it’s basically populating Facebook and Google+ as much as possible:

Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.

Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.

Consider me part of the 43 percent. PPC isn’t for everybody, but it’s not about who it’s for. It’s about what the campaign is about. Honestly if that high of a percentage isn’t using PPC then doesn’t that mean the social media marketer who doesn’t is just in the content creation business?



Shaun Hinklein

Creative Director, Social Marvels

Shaun is a Social SEO in New York. He works with technology companies and agencies within social media and SEO to optimize their digital properties and create great content.

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Jocelyn Wilhelm
Posted on April 10th 2012 at 1:16PM

I consult with many small to medium-sized privately owned businesses and almost everyone, if not all of them, are not interested in using PPC campaigns.  They're all into being organically found, and yes, more into content creation.  They're all also heavily using social media as part of it.


Thanks for writing the article.


Alison Myers
Posted on April 10th 2012 at 6:03PM

I think many businesses don't want to use PPC campaigns because they believe that social media marketing is free and they are unwilling to spend more money for PPC. Just this morning I had a meeting with a client that I recommended doing a PPC campaign over a social media strategy due to the business objectives, product, and business model being more in line with PPC. If the PPC campaign proves profitable then we will develop a social media campaign.