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Social Media Marketing for Business

In this Infographic we ask the question “What measures up for a recipe for success?”.  In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them:

  • The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%).
  • 23% of Fortune 500 companies have a public-facing corporate blog.
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account.
  • 43% of marketers have noticed an improvement in sales due to social campaigns.
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like.

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  • Paul Fennemore's picture
    May 28 Posted 2 years ago Paul Fennemore

    Whilst Facebook, Twitter are the most obvious candidates for social media communications, many firms are hosting their own branded online communities.   In fact I always propose this a a key part of any social media strategy, fully integrated with all other relevant digital and off-line strategies of course.