Social Media Marketing for Business

dleitch@morevisibility.com
Danielle Leitch Executive Vice President of Client Strategy, MoreVisibility

Posted on May 21st 2012

Social Media Marketing for Business

In this Infographic we ask the question “What measures up for a recipe for success?”.  In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them:

  • The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%).
  • 23% of Fortune 500 companies have a public-facing corporate blog.
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account.
  • 43% of marketers have noticed an improvement in sales due to social campaigns.
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like.

dleitch@morevisibility.com

Danielle Leitch

Executive Vice President of Client Strategy, MoreVisibility

MoreVisibility is an Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords and Analytics. We have grown impressively over the past 11 years through a consistent flow of referral based business and are proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and results tracking set us apart. MoreVisibility’s longstanding partnerships with Google, MSN and Yahoo have been instrumental in achieving highly favorable results for our clients. Our relationships with the newer Social Media channels are equally collaborative. The greatest strength of MoreVisibility is our highly skilled and tenured team. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their online marketing efforts.
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Comments

Paul Fennemore
Posted on May 28th 2012 at 4:52AM

Whilst Facebook, Twitter are the most obvious candidates for social media communications, many firms are hosting their own branded online communities.   In fact I always propose this a a key part of any social media strategy, fully integrated with all other relevant digital and off-line strategies of course.