Regardless, this book is NOT for dummies. It's a knowledgeable and well-balanced how-to that will help anyone get themselves into the thick of social media in no time. And even experts who are quite smart will learn a new trick or two.
So here's the deal---I've got two copies signed by Shiv himself, and I'm giving them away to the first two registered users to leave a comment on this post and say that they are not dumb, but would like a copy of the book anyway.
Begin now.