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Social Media Marketing Leads to Bargains for Users
Posted on June 9th 2014
Social media channels continue to evolve, in terms of how they are used and who is getting on board the social networking bandwagon. For users, the outlets furnish a variety of distractions, from pure entertainment to work-related functions, like scheduling and sharing information.
The social media playing field continues to expand exponentially, spurring an eruption of participants, in all age groups. With so many new users logging in, marketing efforts are trending alongside participation, growing in importance to sellers, as well as buyers.
Frequent users, familiar with the landscape, benefit from savings opportunities extended via Facebook, Twitter and other social media channels. In fact, focused efforts yield significant savings for consumers tuned-in to their favorite retailers' social media presence.
Like clipping coupons or scouring store flyers for deals, landing social media savings is a proactive approach, furnishing worthy returns for those dedicated to the effort. For the best results, take a close look at your consumer habits, with an eye toward related social media opportunities.
Where marketing and merchandising once leaned on product placement and promotion, today's tactics require a more personal touch. Social media opens doors into people's lives - doors modern sellers must walk through to grow business. While there are more hoops to clear in some cases, social media marketing tailors messages precisely for specific audiences, creating greater returns for marketers.
The changing dynamic between buyers and sellers using social media actually empowers consumers, making them feel connected to retailers and service providers courting their business. The two-way street keeps knowledge flowing both ways, giving marketers plenty of incentive to keep the dialogue alive. And since adult users reportedly engage in social media pastimes for hours each day, marketing efforts will continue to grow in social media circles, leading to bargains for tuned-in users.
Identifying products and services you use frequently is a good first step toward social media savings. Once you've pared-down your list to a reasonable number of providers used frequently, locate then in social media channels, where they give updates and share savings opportunities with their customers. "Like" your favorite retailers, restaurants and entertainment venues, keeping you in the loop when special promotions are extended via social media.
Keep your family in mind too, extending your network to include your children's interests and favorite vendors. In addition to actual sales outlets, manufacturers maintain social media presence too. To cover all the bases, follow and like producers as well as sellers; sometimes deals come directly from the source. Liking favorites yields coupons, discounts and notifies you about clearance events at local stores.
Search Social Media
In addition to directly sharing special incentives like coupons and free samples, social media enhances consumers' ability to search for bargains. Twitter, for example, uses hashtags in wide-ranging searches like #Coupon or #Bargain, yielding untold savings for savvy users.
In addition to your personal social media searches, apps are available to conduct reviews for you; simply plug-in your needs and special apps point you toward savings.
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