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THIS WEEK’s PERP: Rupert Murdoch, Chairman, News Corp.
THE FACTS: Public face of leading multi-media empire floats bizarre conspiracy theory about Malaysian flight disappearance.
THE FALLOUT: Lucky for News Corp shareholders, nothing. Fox News is still tops in the cable ratings, and 20th Century Fox’s Searchlight Pictures just nabbed a Best-Picture Oscar for 12 Years a Slave. But with a huge group of critics and detractors waiting to pounce on anything Murdoch does in the public sphere, a social media gaffe like the above may convey an image of Murdoch as out of touch with reality, and possibly ready for retirement. This is not a good thing for News Corp. stock, especially given the looming phone hacking probes in the U.K. that might end up costing the empire millions in damages.
THE LESSON: Social Media Meltdowns happen everywhere, all the time, and with 91% of your employees using social media every day at work, it’s no longer a question of “if”, but “when” it will happen to you.
Eric Schwartzman is a digital strategist who leads teams in the delivery of digital marketing initiatives. He held top strategic marketing posts at two public companies, is best-selling author of “Social Marketing to the Business Customer” and has extensive experience providing digtial governance, content marketing, website development, lead generation, search and social optimization and education technology services to senior leaders at multinational corporations, global nonprofits, the US Military and federal government agencies. He's the digital strategist behind of social media training provider Comply Socially and iPRSoftware.