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THIS WEEK’s PERP: Rupert Murdoch, Chairman, News Corp.
THE FACTS: Public face of leading multi-media empire floats bizarre conspiracy theory about Malaysian flight disappearance.
THE FALLOUT: Lucky for News Corp shareholders, nothing. Fox News is still tops in the cable ratings, and 20th Century Fox’s Searchlight Pictures just nabbed a Best-Picture Oscar for 12 Years a Slave. But with a huge group of critics and detractors waiting to pounce on anything Murdoch does in the public sphere, a social media gaffe like the above may convey an image of Murdoch as out of touch with reality, and possibly ready for retirement. This is not a good thing for News Corp. stock, especially given the looming phone hacking probes in the U.K. that might end up costing the empire millions in damages.
THE LESSON: Social Media Meltdowns happen everywhere, all the time, and with 91% of your employees using social media every day at work, it’s no longer a question of “if”, but “when” it will happen to you.
Follow him @ericschwartzman
He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications.