May 5 Posted 3 years ago
There is an exception to this. If you're famous the rules do not apply. We as consumers desire the interaction, but if it is a famous person or famous brand they do not have to do anything...
Apr 28 Posted 3 years ago
I'd say anchors are important but don't get too attached to them to the point where your communication, responsiveness and creativity become too stinted.
Engagement truly is important and that's a single reason why a company serious about creating some kind of an impact through social media or blogging needs to invest time or human resource into maintaining it and managing it.
Mar 21 Posted 3 years ago
Interaction, sincerity and transparency are the keywords to be able to get traffic to your site and eventually generate sales, that is if you are on the social marketing niche. Starting a conversation without interacting afterwards is ust like asking a yes-or-no question to a prospective client, then the connection stops. Yuo should engage yourself with the clients by interaction with them through treads from blogs/forums like this one. Then sincerity and transparency would follow once engagement is established.
Feb 6 Posted 3 years ago
Thanks for the cautionary advice Brad. I think the zero engagement is a huge mistake made by many companies. It is crucial to engage users and to help users engage each other. Innovative tools that offer new ways for social interaction have helped businesses expand their online traffic and increase brand loyalty. If any online retailers are looking for an engagement creates above average click thru rates my company Social Annex can be a versatile solution.
Dec 18 Posted 3 years ago
I see lack of engagement as a major problem with some of the bigger institutional clients that I work with. I've been told by executives that they want to create a conversation without engaging in it. I wonder if you think that is useful or even possible.
Oct 23 Posted 3 years ago
Good document Smith. Doctors also need to avoid this mistakes if they are to remain effective in social media marketing of their services.
Oct 22 Posted 3 years ago
Great Article Brad, and as you stated, links in well with your previous posts.
Will definitely be bookmarking this site and visiting regularly
Oct 19 Posted 3 years ago
I find #3 to be the crux of what I do as a marketer. I also find it difficult at times because the social market can be fickle based on the activity of your followers. I manage accounts for a couple of industries; one in particular is specialty construction. It can be surprisingly difficult to motivate engagement on this brand, even when the company does well. Customers will complete a hand-written survey, but are reluctant to like Facebook or comment on blog posts - even when points #1 & #2 are in line.
Thanks for sharing this. I think you touched on it, but I also would 'cohesiveness' as a vital point.
Oct 17 Posted 3 years ago
Great article that summarizes what most small businesses are lacking in their Social Media efforts. I strongly urge all business to take your advice, step-by-step, and test it for 3 months. They will see an increase in awaresness and sales. Thanks for sharing!
Oct 15 Posted 3 years ago
Thanks for these tips. In the process of formulating the SM strategy for my workplace currently. Really insightful article!
Oct 14 Posted 3 years ago
I'd say that even many seasoned bloggers and marketers commit Mistake #3 often enough. Also, another indication of 'good engagement' is how often a particular article gets shared on Facebook or on Twitter and by who. This morning, I've personally had one article make some good rounds on the web due to influential re-tweets! Fantastic stuff, when done right (blogging).
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...