The term social media monitoring (SSM) pops up in most social media conversations. But what does social media monitoring even mean?
According to HubSpot:
Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
Okay, so what does this mean to you and your business, and how do you do it?
- Decide why you are monitoring your brand. You need to have an objective and to have a clear goal in mind.
- Figure out where to monitor. Where is your target audience talking about you?
- Prioritize who and what you want to listen to. Define keywords and competitors that you want to monitor.
- Develop a plan. Get your team together and decide how to execute this strategy.
- Build relationships. Focus on engagement and start talking with the people that are talking about you.
- Select a tool that matches your strategy. Monitoring tools are essential to monitor online conversations.
- Develop a routine. Here is a simple calendar that will help you to develop a routine.