Nov 25 Posted 3 years ago
Hey there Blake,
Very whimsical article here! Loved reading it and agree with you that we have to be creative with our voice when trying to stan out with content. Here is somethign that I do to stand out when creating my content.
I engage people without making them feel as if they are being sold. Whenever we feel like we are being sold we head to what many call ‘the lizard brain.’ This makes people feel suspicious and responsible for watching for danger and confrontation. Instead we must get people into the buying part of their brains. If we are in buying mode we are more inclined to ask, for instance, “Does this come in my size? ” and stick to the salesperson eagerly. I call this part of my brain ‘my purring kitty.’
Thanks again for a great article,
'TC' Teresa Clark
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