Dec 4 Posted 4 years ago
Miriam, I like your refreshing perspective regarding SM myths. You really touched on some terrific and not so common points-which is hard to do with this saturated topic. I love your myth #3 the most!! "Anyone Can Do It" I think this is one area that gets a small amount of attention and is one of the most important parts. The real experts (the ones who are smart enough to know that one segment of knowledge does not mean they are experts at everything social) must continue to help companies realize that these are new, needed positions that require a variety of specific skill sets, experience, standards, best practices, and yes, its own management.
I do not think there is a future, one-role SM expertise who fits all and will solve all. Rather the world will recognize the need to incorporate various roles to solve the challenges and complexities of Social Media.
It is my hope that we will see some light someday, our current, in-progress segments of SM expertise will start to stick and become more mainstream. As you mentioned, SEO, blogging, engagement, strategy, analysis, reporting, etc... . I can't wait for the day when departments are created with these varying roles to help companies truly succeed at the multidisciplenary work it takes to succeed in our new and here-to-stay way of communication.
Like so many things, companies will outsource their needs until they are forced to re-think internal versus external resources and how those resources are best broken down for results. Similar to the points in time when a company makes the choices to support a team of expertise dedicated to finances...payroll, AR, AP, CFO...each role required to support the financial health of the company. Unlikely that it is a magical occurance that happened all at one time, as departments and specific roles grow with need, over time.
Social Media will likely evolve, similarly, with its own set of mainstream segments, in its own time as it damands, and it will just take time to determine that tipping point for each business. I look forward to watching and participating in this exciting evolution.
Thanks again, Miriam, for your refreshing perspective on common social media myths....Jennifer
Nov 9 Posted 4 years ago
Miriam, this is excellent! (...and very well written)
Nov 6 Posted 4 years ago
Especialy about the "anyone can do it so we can also pay for it minimum wage and make it a part time position."
Oct 31 Posted 4 years ago
I have encountered each and every one of these myths. I try to stress the importance of social media marketing plan and analytics to my client and it is a hard sell! I think I will refer them to your article!
Oct 27 Posted 4 years ago
Thanks for the thumbs up.
Oct 27 Posted 4 years ago
Great title-baiting - was all ready to bang my beer stein on the table, only to find that your reality check is a perfectly reasonable reality check. Kudos.
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...