Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC]

Bob Hutchins
Bob Hutchins Founder/CEO, BuzzPlant

Posted on January 31st 2014

Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC]

Social Media Sharing Post IMAGEIf you’re anything like me, you probably find a glimpse into how people use social media completely fascinating. From the political tendencies of Twitter to the Pinterest habits of Midwestern women, social media data is a treasure trove of minutia – useful, market-driven minutia, albeit.

As you may know, Pew Internet has been releasing a “Social Media Update” over the last few years. You can check out the Dec. 30, 2013 update here. The Pew research is essential reading for anyone doing social media marketing. But if you want to get into some really cool stuff, I’d like to introduce you to the Consumer Sharing Trends Report from Q4 2013 (released by ShareThis).

You Haven’t Seen This Data Before – No, Really!

What’s interesting about this report on social media sharing is that it doesn’t just cover the numerical statistics, but it connects actual social media sharing habits with other key demographic data, such as geographical region, what time of day users are online, etc.

So, without further ado, I’ll give you a few of the highlights from the most recent quarter. Then, jump down to the infographic below and read for yourself. See something that catches your eye? Tell us what and why in the comments below!

How People Used Social Media in Q4 of 2013

  • Pinterest growth rate (58%) surpassed Facebook growth rate (57%) in 2013.
  • Pinterest is now more popular for sharing content than email – third only to Facebook and Twitter.
  • The Midwest loves Pinterest most, followed by the West, South, and Northeast last.
  • Northeasterners share more per capita than people in any other region of the U.S.
  • Consumers shared and clicked 37% more in Q4 2013 than they did in Q4 2012.

Take a look for yourself at how people used social media in the last few months of 2013…

What stood out to you about sharing habits? Do you think McCann Worldgroup might be wrong about users wanting more social media privacy in 2014?

Bob Hutchins

Bob Hutchins

Founder/CEO, BuzzPlant

Bob Hutchins (Franklin, TN) runs Buzzplant (, A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and events. His client/partner roster includes Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder of The Faith-Based Marketing Association and Ground Force Network, and has been featured on Fox News, MSNBC, in The New York Times, Wall Street Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City Business Journals, Dallas Morning News, and on various television/radio media.

He is also the co-author of Faith Based Marketing, published by John Wiley and Sons, and his second book- The Recommendation Age.

He also teaches Social Media Marketing to MBA students at Belmont University in Nashville, TN.

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Posted on February 5th 2014 at 1:14PM

Interesting study! That is why I always shared my content on Pinterest, Facebook, Twitter and Google+.