Feb 23 Posted 5 years ago
First, let me say that I appreciate this post. The topic of social fundraising is critical in developing grassroots fundraising opportunities.
For this post to be more relevant and meaningful, I would hope that the author could divide a couple of components. Mainly, the top tier social fundraisers will likely be the top fundraising organizations period. If you are looking at organizations that have dedicated staff like Make-a-Wish Foundation, Best Friends Animal Society, Chris and Dana Reeve Foundation, American Red Cross, National Wildlife Federation, Humane Society and March of Dimes, these organizations are probably generating much more fundraising revenue through traditional channels in comparison to other foundations and charitable organizations.
I would love to see a post about the organizations that are killing it with social media fundraising with the best percentage of total fundraising revenue coming from social channels.
I imagine that nonprofits that are raising money through social channels are:
1) Sharing how to connect with the organization online (as you shared in #3)
2) Approaching the presence with a campaign/fundraising mentality
3) Asking People To Give Via Their Content!
Most nonprofits I've been following on Twitter and Facebook simply fail to ask. It seems so common sense, but it is so often overlooked.
PS - I shared this comment on NPTech's blog where I came across this post, too. Thanks for the article!
Jan 31 Posted 5 years ago
Right on Frank. Sending this article to our NP clients now. I would be curious to see data for NP who use crowd funding sites like kickstarter and pitchin.
What seems to be working for our small non profits is email marketing and groups on Facebook.com.
Having volunteers help man the FB profile with quick responses as well as adding thier own content like photos, videos and blogs about the NP, this has help drive funding for live events.
Social media does help keep the event top of mind, but email marketing still has the lead for the little guys.
Jan 10 Posted 5 years ago
Good article Frank. It is an important and often overlooked issue. Social could potentially change the whole charity sector for the better of done correctly. I have come up with one idea in response here http://theartofsocialmedia.wordpress.com/2012/01/10/i-dont-like-to-talk-about-my-charity-work-charities-on-social-media/
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