Social Media for Social Good [INFOGRAPHIC]

Posted on October 15th 2013

Social Media for Social Good [INFOGRAPHIC]

According to a recent survey, 83 percent of Americans want brands to support causes. In the same survey, it was found that 41 percent of people bought a product from a company because they knew the company was associated with a cause.

As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed. With online charity giving steadily rising, along with the ever-increasing popularity of social media sites like Facebook, Twitter, Tumblr, YouTube, and more, it’s not hard to find a number of recent examples of social enterprises that are effectively using social media to aid in their efforts.

The following infographic from bluehost highlights a few these examples, and offers more supporting research for companies who are considering moving toward the ‘social enterprise’ business model.

Social Media For Social Good

Irfan Ahmad

Irfan Ahmad

I'm a blogger, social media savvy and founder of Digitalinformationworld. Love to explore the internet and show people interesting infographics. Follow me on Google+ and Pinterest.

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Comments

RWelch
Posted on October 15th 2013 at 6:33PM

Hi there. Is there a type-o in the figure for average annual household donations? An average of $2,231 billion per American household isn't possible.

Irfan Ahmad
Posted on October 17th 2013 at 5:24AM

Yes, Rachel Welch you are right it's type-o, the actual amount is just $2,231 (two thousand two hundred and thirty one only). Here's the source: Nptrust.org/philanthropic-resources/charitable-giving-statistics. Thank you for pointing it out.

Dexter Hoopes
Posted on October 16th 2013 at 4:00AM

Agree with the typo - doesn't quite add up. :)

Love it otherwise, - awesome to see more companies and celebrities giving back. While it probably happens more than we realize it isn't always publicized. 

Irfan Ahmad
Posted on October 17th 2013 at 5:36AM

Yes, Dexter the actual number is just $2213. Word "Billion" is a typo.

Peter Trapasso
Posted on October 31st 2013 at 8:58PM

I love this! Well done.  My take here: Brands embrace social media for social good [INFOGRAPHIC]

http://petertrapasso.com/brands-embrace-social-media-social-good-infographic/

Irfan Ahmad
Posted on November 5th 2013 at 7:59AM

I'm glad Peter you liked it.