Jun 20 Posted 6 years ago On my bad days, I figure it doesn't matter, and that the whole process is going to get co-opted by the desire to make money faster, and ethics, and the actual point of social media (that which it can accomplish well) will be lost or overwhelmed by scalable methods to appear to be interacting without interacting in a personal way.
So, the business person in me, says: whatever makes you money, but the personal user says: Oh god, I can barely deal with the trash on SoMe now, God help us with more superficial stuff outsourced to ???
On my good days...hmmm...when was that last?
Jun 20 Posted 6 years ago IMHO this is akin to asking if a CM can be hired as a consultant (not an employee) or not. I'm on the fence on that one. I think Krissy hit a note there - when I put myself in a community member's shoes, I'd be a little put off knowing a given CM is just a hired gun. On the other hand, it's probably fine to do this if the intent is to eventually take over the task internally. Then the CM consultant is just greasing the rails to independence. As long as that's clearly explained to the public, then in my book that's a-ok.
Jun 19 Posted 6 years ago Well, people hire bloggers, tho perhaps it's not the same. On the scheduled tweets thing, you know, maybe we (or a company) needs to decide whether it wants to treat SoMe as a broadcast medium, like everything else, or wants to use it as interactive dialogue which is what all the supposed hype and hope claims talk about.
I know what he issue is, of course, and that is a broadcast medium scales, and an interactive one does not. That's a huge thing businesses have to think about and the majority scale and shout at people.
The more you broadcast, the more you can outsource, and the more you outsource, the more you sound mostly like everyone else. Competitive advantage?
Moe on the scaling thing on Giving The Business To Social Media
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...