May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 1 Posted 4 months ago
Thanks Greg. I appreciate for taking out the time to read this article!
Nov 7 Posted 2 years ago
Thank you for looking at the ROI question from a different perspective and asking "“What’s the ROI of NOT doing it?” I've never encountered where someone has approached ROI from that angle and it really made me sit down and want to read your article. The advice you lay out is to the point and easy to follow. I especially like that you said "It isn’t going to happen overnight, but over the long-term, the value will become clearly visible." I think this is something more businesses need to see and understand.