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Social Media: Why It's Best to Rock at One Channel, Not All
Posted on March 28th 2014
Here are examples of brands who chose the road less traveled, and succeeded.
You’ll hear marketers shouting about multi-channel marketing every chance they get. Get on Pinterest, Facebook, Twitter, Tumblr and Google+ — all at the same time — they say.
When you’re a small or medium-sized business with limited marketing resources, or even a larger business who wants the best return on investment, focusing on one social platform gives you the benefit of gaining the most sophisticated expertise and most effective strategies for that network. It also works because it allows you to learn the voice and approach required for that network.