May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 17 Posted 3 years ago
Smiling at your "fear of red pens" comment. While editing expertise is a very useful specialty, consider taking your specialization even further, by focusing on a specific industry for example. While many believe I am suggesting they turn down work outside that niche that is NOT what I mean. There is nothing wrong with doing OTHER work too.
My point is that instead of having to chase work, by becoming known in a specific industry or geographic area others will recommend you more consistently and people in that industry will know who has expertise with their terminology and knowledge of their business.
On top of that it makes your work easier. Do keyword research for one and you have that part already almost done for other clients with similar businesses.
Aug 17 Posted 3 years ago
Travel bloggers have a unique opportunity to target more than one geographic niche. If you write about things to do and upcoming events around Phoenixville you can grow a following in that area. Put those posts in a category to make them easy to find and offer an RSS feed for that location.
If you find yourself writing many posts about a particular location or what to see in a specific state or great places to travel with your dog or horse or whatever you can create sections for each of those.
Again, if you offer an RSS feed for each of those sections you will get more traffic to them because many are getting social media savvy and adding the best highly related content to their Twitter streams using tools like Twitterfeed. I wrote about how to do that in my Twitter Best Practices post.
When a blogger can reach a specific audience, businesses that want to reach that audience will buy advertising on their sites and hire them to do blog outreach projects for them. See the link to Washington D.C. influencers in this post to see the full potential. Rohan had barely put that new site up when he was approached by a major advertiser interested in working with their group of bloggers.
Aug 16 Posted 3 years ago
So true about finding a niche - I'm a travel blogger who specializes in scouting out and curating a map of all of the vintage, retro and cool places to visit. Using my passion for wanting to get people to know about these great places I've also partnered with a local historic theatre (The Colonial Theatre, in Phoenixville, PA) to become their Social Media Volunteer, where I've helped to increase their FB page fans from a few hundred to over 3,000. It's truly a joy to bring places like the theatre to a wider audience, and social media is the way to do it!
Aug 15 Posted 3 years ago
Great post! I, too, am a blogger with social media expertise. What makes me different from other bloggers? I'm a writer by trade and education. I'm also an editor, which means that I'm the girl to avoid if you have a fear of red pens.