Nov 20 Posted 2 years ago
All selling is social.
B2B buyers don't want followers or more people liking their posts. They want relationships with valueable people that can offer real solutiuons to make thier jobs easier and thier companies more profitable.
Many B2B buyers will never provide any type of signal. Unless you have a product or service that is so unique that you have no competition, your buyer already has a vendor in place for what you are selling. It is the salesperson's job to exploit a poor relationship or service with their current vendor and to create an impenetrable relationship as to secure their business for life.
Sure, you can acquire better information faster and possibly shorten the sales cycle via the methods you outlined above, but when all is said and done, buying and selling is strictly a human trait and behaivor. So connect with people on a human level. You will find that you will be more respected and not viewed as some sort of two dimensional stalker.
Good Luck and Good Selling!
February 09, 2016An exclusive, live webinar from Social Media Today on Tuesday, February 9th at 12pm ET/9am PT. Social media has given brands the great gift of...
January 19, 2016An exclusive, live webinar from Social Media Today January 19th, 2016 at 12pm EST / 9am PST There is a fine line between an omni-channel market...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...
November 23, 2015The 2016 Social Media Marketing planning guide includes a must-have checklist as well as a first-of-its-kind research study aiming to provid...