Nov 20 Posted 2 years ago
All selling is social.
B2B buyers don't want followers or more people liking their posts. They want relationships with valueable people that can offer real solutiuons to make thier jobs easier and thier companies more profitable.
Many B2B buyers will never provide any type of signal. Unless you have a product or service that is so unique that you have no competition, your buyer already has a vendor in place for what you are selling. It is the salesperson's job to exploit a poor relationship or service with their current vendor and to create an impenetrable relationship as to secure their business for life.
Sure, you can acquire better information faster and possibly shorten the sales cycle via the methods you outlined above, but when all is said and done, buying and selling is strictly a human trait and behaivor. So connect with people on a human level. You will find that you will be more respected and not viewed as some sort of two dimensional stalker.
Good Luck and Good Selling!
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...