May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 20 Posted 1 year ago
All selling is social.
B2B buyers don't want followers or more people liking their posts. They want relationships with valueable people that can offer real solutiuons to make thier jobs easier and thier companies more profitable.
Many B2B buyers will never provide any type of signal. Unless you have a product or service that is so unique that you have no competition, your buyer already has a vendor in place for what you are selling. It is the salesperson's job to exploit a poor relationship or service with their current vendor and to create an impenetrable relationship as to secure their business for life.
Sure, you can acquire better information faster and possibly shorten the sales cycle via the methods you outlined above, but when all is said and done, buying and selling is strictly a human trait and behaivor. So connect with people on a human level. You will find that you will be more respected and not viewed as some sort of two dimensional stalker.
Good Luck and Good Selling!