Day one of the second Social Shake-Up is over! If you weren't one of the 600 attendees in Atlanta, not to worry: we've recapped it here for you.
The day began, as it did last year, with a conversation between Brian Solis and Robin Carey about the state of social business. Wendy Lea then gathered a panel of CEOs to discuss the challenges and benefits of transitioning into (or starting up) a social business. The morning breakout sessions covered everything from wearables by Ralph Lauren to data privacy tips from one of our top notch bloggers, Tamara Dull. The afternoon breakout sessions featured a knockout panel on how to incorporate social into the shopping experience with representatives from Whole Foods, The Home Depot, and Arby's (causing one tweeter to claim that Natanya Anderson of Whole Foods basically pulled a "#micdrop"). We ended the day with MasterCard debating whether or not marketing and communications departments should merge; a keynote featuring Renee Ducre, Jeff Dachis, and Vanessa DiMauro, with a cameo by SMT Best Thinker Randy Milanovic; and, of course, a cocktail hour.