Google Search

If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. Learn how. Register here! 

The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Will social media-centric back-to-school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
Crowdtap, a social influence marketing platform, polled 850+ men and women (ages 13 and older) who were screened as back-to-school shoppers to understand social media as it relates to back-to-school shopping.
Here are some key highlights from their research:
64% of shoppers reported that social media will play a role in their back-to-school shopping this year.
Social media dominated the discovery of new products, deals, and ideas for back-to-school shoppers — 61% of respondents will use social media sites like Facebook, Instagram, or Pinterest.
63.5% of shoppers have purchased a back-to-school item that they found on social media – showing that social discovery leads to purchase.
See rest of the findings in this infographic.
Social discovery prompts back to school product sales - #infographic

Join The Conversation

Upcoming Webinars