- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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The Social Spark: 3 Sources for Social Media Success
Posted on April 14th 2014
The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).
As a social media strategist, it's not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. How are others are utilizing platform updates to their advantage?
With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media.
Throughout this research I've discovered three bloggers who've established themselves as social media marketing leaders.
From understanding ads to amplifying your following, check out the advice from these top bloggers to find inspiration for your own social strategy!
With a focus on advanced Facebook marketing, Jon Loomer provides personal insights and valuable resources to getting the best out of the consistently changing platform.
Listed as one of the “Top 50 Social Media Power Influencers” in 2013, Jeff Bullas writes with the goal of helping others get discovered in the digital world.
According to Jay Baer, "Content is fire, and social media is gasoline." A marketing consultant and New York Times bestselling author, Baer provides strategy and insight for social media and content marketing integration.
Who are your own influential content leaders? Share your thoughts in the comments below!