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Social Startups: SmashFuse Is the New, Simplest Social Search Engine
Posted on May 1st 2014
Wouldn’t it be nice if you could find current and trending topics and information from 10 (and counting) popular social platforms all in one place? Well, you don’t have to imagine any longer.
SmashFuse launched in the past 30 days, making it super easy to search for content ideas to share on social media profiles in a few steps. The app replicates Google Alerts’ simplicity but also obtains information from the source as it unfolds in real time.
“Your typical news outlet often finds leads for stories from Facebook or Twitter, or other social sources,” says Rod Austin, founder of the social search engine. “It may be unpolished or fully vetted, but a refresh allows you to see the topic mature in real time.”
Just enter a search query you wish to find. Choose which social platforms you want results from, or select “all.” Instantly, you’ll see all the real-time posts in Facebook, Flickr, Google Plus, Instagram, Pinterest, Tumblr, Twitter, Vimeo, Vine, and YouTube, or the one platform you chose. Other handy uses of SmashFuse are for marketing research and general entertainment purposes.
“Traditional web search really only searches historical web data, and the supposed 'social search engines' that are out there now typically only search based on your personal profile or from a limited number of social platforms,” says Austin, whose background in digital publishing, search engine optimization, and social media marketing fit quite nicely with the SmashFuse concept.
Austin says that one of the most effective uses of SmashFuse is real-time information on people, places, events, things, etc. But he envisions a more general audience using the site to find out what people are saying about the town they live in, or their favorite artist, or whether or not the new pizza joint down the street really is the bomb.
The search engine plans to offer brands and advertisers the opportunity to showcase their social updates in matching searches as well; so integrated marketing is one method. They are negotiating licensing agreements with a number of other sites that want to display a customized social feed on their page(s), too.
Future goals also include growing the audience while making sure that a wide variety of people use the site, not just social media marketers. Adding more social networks to improve the user experience and exploring new ways to make the platform more interactive and intuitive are a few of the upcoming improvements to meet these objectives.
“I think one of the challenges in getting the word out about SmashFuse is that people are really not sure what its purpose is upon first glance,” Austin says. “So it's our challenge to make it more intuitive and easily understood, possibly through a site walkthrough or video tutorial. We have a lot of big ideas brewing for the platform, and we typically roll out new features on a weekly basis, so stay tuned.”