Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Startups: Videolicious Turns Everyone into a Video Editing Pro
Posted on September 11th 2013
“I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power,” says Matt Singer, whose business background includes producing national public TV specials and selling hundreds of thousands of products through QVC. “With that in mind, we created Videolicious to enable anyone to create sophisticated video productions automatically in seconds.”
If you’re skilled at video editing, the video creation platform speeds the process for you. And if you’re new to video creation, it helps you add a layer of polish to your homemade movies. The app’s automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device. So whether you are a major event planning company, small business or student, you can create more videos and communicate your stories visually.
“One of the most popular use cases of Videolicious in multiple verticals is reporting the news,” says Singer, who co-founded the leading video creation platform in 2007. “We've quickly become very popular within the content community,” he says.
It’s no wonder that Videolicious has signed up more than 100 newspapers, magazines and TV stations in the last few months. With newspaper companies trying to navigate a changing competitive landscape, stories about layoffs of design, photo and reporting staff has popped up in the news over the past few years.
“Whether it's the largest newspapers in the world, local real estate agents or a company documenting their marketing events with video, it's great to leverage existing expertise, events or contacts and create a video to really show people what happened and why it happened,” Singer says. “Video provides a special opportunity to share passion and make personal connections that can draw in audiences.”
As a freemium model, consumers can use the Videolicious platform at no cost, and professionals can choose from several subscription tiers that offer more shots, longer videos, automatically added branded elements like post-roll logos and access to a royalty-free, commercial musical library. In addition, companies can leverage pre-recorded shots or create their own with on-air talent, and choose to incorporate voiceovers or music to build out their video productions.
“We are continually inspired by the stories people are sharing with Videolicious, and we hope to continue to empower more video creators to make and share powerful video stories for the first time,” Singer says.
Videolicious is working on a lot of integrations with popular video publishing, content management and marketing platforms to make the end-to-end creation and publishing of video even faster.
Social Startups is a weekly Social Media Today column written by Shay Moser about the newest and most innovative social companies. Look for the next installment next Wednesday morning. Logos by Jesse Wells.