Is your business just "using" social media? Or is your business on the front lines of the social media war zone? Today more battles than ever are being fought on the front lines of the social media war zone. Here are 5 surefire ways to get your business in the game and have fun doing it.
- Do your research. Before any qualified person can get into a war zone they need to decide what war zone they want to be a part of. If your a business owner and haven't done the research and strategized as to what social platforms would best suit your business, then you skipped the first step! Its simple, find out what each platform does and how it can benefit your business. Now!
- Make the decision on whether you want to be on the front line or find someone equipped to go to battle for your business. Get a handle on it and see if this is something your up to. If not, find a company with a proven track record and the skills required to do so.
- Choose your battle path. At this point you will either have the person who is prepared to take your business to the front lines of the social war zone or have decided your the person to do so. Either way you are one step closer to gaining market share and capitalizing on the tremendous opportunity the internet and social media has for your business.
- Enlist your business. You have done your research and are ready to set up profiles, upload all pertinent business info, and secure accounts with all the social platforms you've found that would most benefit your business. Now for the fun part, social bootcamp! That's right social bootcamp. Dive right into each of your new communities, engage, ask questions, become a resource. Rome wasn't built in a day and nor will your Facebook fan page! Seek out professional help with training if you haven't done so thus far. These professionals will help you take your business to the next level and achieve your marketing goals.
- You're in! You've successfully passed through bootcamp and are fully prepared to take your business to the front lines of the social war zone. Whats next?? Well think of it this way, graduating bootcamp is only the beginning. Work out your social media strategy, a content roadmap and a content marketing strategy, develop the metrics on which you will measure your success, study your competitors, and seek out the right tools so your social media platforms are working for you. No properly trained military personnel will go to war without the right weapons. Gear up, master your weapons, and gain market share! Before you know it you will be a seasoned combat social media veteran with the confidence and skills to keep up with the constantly evolving social media game.
Whats your social media specialty? What have you excelled in? What areas are you weaker and are noticing it in your front lines?