The Social World Cup

Matt Ceniceros Director, PulsePoint Group

Posted on June 12th 2014

The Social World Cup

world cup social media accountsThe world’s largest sporting event is set to kick off this week and I could not be more excited. The 2014 FIFA World Cup proves to be the most “social” event ever as billions of people around the globe get ready to cheer on their country’s efforts to bring home the World Cup Trophy. In fact, half of everyone in the world at some point will watch this World Cup.

This year’s United States soccer team has been in the news for all the wrong reasons heading into the global event. First, star player Landon Donovan was left off the roster and then earlier this week, coach Jürgen Klinsmann said that the U.S. team had no hope to win this World Cup. Not to mention the civil unrest that is taking place in Brazil over the rising costs and worker safety. However, all this bad news won’t stop America’s growing fan base of rabid soccer fans from cheering on the Red, White and Blue.

The World Cup will draw the attention of media cameras from all over the world, but you might find it’s more fun to see the World Cup through the eyes of the players via their social media accounts. Remember all of the great behind-the-scenes images and stories from the U.S. Winter Olympics Delegation?

Below is a list of the 23-man roster and links to their available Twitter, Instagram, Facebook, YouTube, Vine, Wikipedia, Google+ and official websites.

The Shots on Social: 

  • All players except one (Michael Bradley) have Twitter accounts 
  • Only four players have a presnce on Vine (Omar GonzalezDeAndre YedlinGraham Zusi & JozyAltidore)
  • Of the four players with traditional websites, only Kyle Beckerman has a blog
  • Jozy Altidore is the only player with a YouTube channel or Google+account 
  • And, Altidore is the only player to have a social presence on all of the social networks reviewed

U.S. RosterTwitterInstagramFacebookWikipediaOfficial Website

Brad Guzan



--Tim Howard



Tim Howard

Tim Howard

-Nick Rimando

@Nick Rimando

Nick Rimando

---DaMarcus Beasley



DaMarcus Beasley

DaMarcus Beasley

-Matt Besler



Matt Besler

Matt Besler

-John Brooks



Anthony Brooks 

-Geoff Cameron



Cameron Official Fan Page

Geoff Cameron

Geoff Cameron Soccer

Timmy Chandler



Timothy Chandler

Timothy Chandler

-Omar Gonzalez



Official Omar Gonzalez

Omar Gonzalez 

-Fabian Johnson




Fabian Johnson

-DeAndre Yedlin



DeAndre Yedlin

DeAndre Yedlin

-Kyle Beckerman



Official Kyle Beckerman

Kyle Beckerman

Official Kyle Beckerman

Alejandro Bedoya



Official Alejandro Bedoya

Alejandro Bedoya

-Michael Bradley---

Michael Bradley 

-Brad Davis



Brad Davis Official

Brad Davis

-Mix Diskerud



Official Mikkel Diskerud

Mikkel Diskerud 

-Julian Green--

Julian Green

Julian Green

-Jermaine Jones



Jermaine Jun Jones

Jermaine Jones

Jermaine Jones (German)

Graham Zusi



Official Graham Zusi

Graham Zusi

-Jozy Altidore



Official Jozy Altidore

Jozy Altidore


Clint Dempsey



Clint Dempsey23

Clint Dempsey- Aron Johannsson


Aron Johannsson

Aron Johannsson

 -Chris Wondolowski


Chris Wondolowski Official 

Chris Wondolowski


*Social media accounts were found using a Google Search for the player's name and the associated social network or online property.


Matt Ceniceros

Director, PulsePoint Group

Matt Ceniceros is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media.

Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is helping brand and communicate one of the largest sales transformations in corporate America.

He has been recognized as a top corporate social strategist by Altimeter Group, and his views have been published in the AMEX Open Forum. Several traditional and social media programs he’s developed have been featured in industry publications.

Matt graduated from Texas State University and served as president of the PRSSA chapter and other student organizations. He has sat on the board of directors for the PRSA Silicon Valley and Austin chapters.

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