Socially Stephanie: Content Curation

StephanieFrasco
Stephanie Frasco VP, Social Media, Convert With Content

Posted on January 25th 2014

Socially Stephanie: Content Curation

Socially StephanieDear Socially Stephanie, 

I work for a small company that focuses on bartending and waitress hiring. I’ve previously interned with them before, and now I am a content creator and curator for the company.

I’m having a hard time finding good material that is trending, especially pertaining only to bartenders and waitresses. I’ve never worked as a bartender before, so it’s hard for me to know what exactly I am looking for. My company has made a shift from article writing to mainly pictures, Twitter, Facebook, and videos. I’m lost at going about finding brilliant shareable content.

Sincerely,
Dazed and Confused in D.C.

content curation

Dear Dazed and Confused,

shareable contentFirst things first. You need to know exactly whom you are looking to connect with. As a company that deals with both sides of the game, you want to determine which networks are best for which audience. The waiters and bar staff might be best suited for Facebook and Pinterest, while you'll have more success with the bar and restaurant owners on LinkedIn. With that said, you'll have to change your strategy to work within the context of the particular networks and share different stories and content accordingly.  Luckily for you, this is very easy to do.   

Now on to the important stuff.  I love, love, love that you mention content curation.  You are on the right track: content curation is important because it brands you as a tastemaker while engaing your audience. Not only that, content curators are also influencers because they share highly targeted information to a group of devoted followers.  As a brand and business, you should love influencers.    

Do a little research, and I'm sure you will find those service industry curators and influencers out there sharing the content that your fans will just eat up. Search for keywords on Twitter and Pinterest and take to Google to search for blogs. Bloggers are the best types of curators to be friends with. Use the people you found in your blogger and influencer outreach research as a jumping off point for finding trending content. Another place you can look for trending content is on Facebook, as they just launched a trending feed. And lastly, check out Reddit, whose snarky community might be a perfect fit for what you are looking for.  

While it's good to see what others are sharing within your industry, don't worry too much about trending content. Why, you ask?  Simple. The real goal is for you to create the content that will trend. One order of trendable content with a side of social shares, coming right up! 

The first thing I want you to starting thinking about is reversing your company's policy of not writing articles.  Pictures and images are great, but articles are a social media sharer's best friend. Beyond the sharing aspect of articles, the life of an article is long and virtuous. Once you publish that bad boy on your site it's there to stay.  So while the sharing may have lost steam a while ago, the search engine is still registering those words and people will find you. Plus, once that content is in the right influencer's hands, it can have a resurgence of popularity and social shares. I've seen it happen on our blog and it's bound to happen on yours too. 

Now that that's settled, let's talk images. Images work on social media and each network uses them differently.  Think about creating infographics that highlight the benefits of being in the service industry, or perhaps even the history of it. That one infographic can spark a ton of conversation on your blog, on your social sites, and elsewhere on the internet. Best part about it, no matter who picks it up and shares it, it's branded with YOUR name and thus your reach will increase. Booyah! 

Another place to source content is from your fans and members. After all, they are waiters and bartenders and I'm sure they have the war stories to prove it. You can ask them for pictures of their shifts, receipts they've collected and other funny stories and turn it into a regular column. There's no doubt that this content will be shareable and relatable. After all, we're talking about a community here. Communities are filled with like-minded individuals. Think of your page as the place as a watering hole, the place the wait staff and bar staff goes to hang out after hours. Make it a forum for ideas and communication and you are sure to find some trendable and shareable gems. 

Good luck! 

Socially, 
Stephanie

Do you have a question for Socially Stephanie?

Please email SociallyStephanie@socialmediatoday.com and let Stephanie help you solve your social quandaries, queries, and boondoggles. (Questions may be edited for length and clarity.)

Illustration by Jesse Wells

StephanieFrasco

Stephanie Frasco

VP, Social Media, Convert With Content

Stephanie Frasco is a leading social media consultant and author. Over the past 7 years, she's worked closely with clients from all over the world to help them get more results from social media and blogging. Through experience, Stephanie has mastered some of the most powerful social media websites. Download her engagement report.

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Comments

Bartending is an art. I tried it at an amateur level but wasn't too good at it. At a New Year's picnic, I once decided to pour whisky for my friends. They were mega large pegs and the following was the effect on them (in chronological order) : (1) They started being very vocal on trivial issues (2) They started pushing and shoving each other and those who tried to intervene (3) They started puking on the beach (4) Theystarted rolling on the sand and laughed hysterically for no apparent reason (5) They collapsed and fell asleep before the new year actually started (all this happened within an hour!). That was the end of my career as a bartender. Now I just write FB & blog posts, tweets, POEMS and NOVELS. No more pouring alcohol - unless it's for myself or a companion (oblivious to my Mega Peg pouring past). 

I find the best results are to put the curated content into a blog post and then add a great picture to them.  that it shows up on the social media channels.  It is how I do it with my WhizPress software.  It works great.

Nice Article Stephanie.  I just wish more people knew how great content curation can really be for their site.

- Bryan