April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Sep 11 Posted 1 year ago
Jul 21 Posted 1 year ago
Dear Nervous in Nola and Stephanie,
The question raised by Nervous in Nola is being raised these days by so many others, and every segment you can imagine. If there is one question that keeps small biz owners awake at night is - will I have enough clients tomorrow?
Stephanie, your answer was spot on, and I love your honesty and courage when it comes to what small biz owners such as Nervous in Nola should as well as should NOT do. Way to go!
I am a strong believer in social media and the terrific value it can delievr to small businesses. I am so passionate about it, that I left my comfortable corporate marketing job to start my own startup (www.sociopal.com) for exactly that reason - help small biz onwers, with no marketing know-how, leverage the incredible value of social networks (Facebook, Twitter...) as well as a website and blog to do marketing like real pros - within minutes a week and absolutely free of charge. I think SOCIOPAL really delivers on the promise above and we see crowds of small biz owners leveraging it to really make a difference for their business.
Nervous in Nola - Stephanie is right, please try social networks, especially since you have an existing loyal customer base. You can get much greater loyalty from your existing customers as well as terrific exposure to new clients if you do this right. And don't forget the website (make it mobile :)) and blog. It's not that hard and totally worth it.