Feb 14 Posted 3 years ago
It comes down to having basic customer service skills. You should never allow any employee to represent your business or manage your social media unless they have excellent customer service skills.
I recently wrote about how I stopped not just following my favourite brand, Rocket Dog on social media, but how I now refuse to buy anything from them due to the snarkiness and indifference I experienced from their social media person/team.
I've gone from being a loyal customer and a brand evangelist, to someone who speaks negatively of them and no longer buys from them at all. This shows how important it is that businesses don't put their social media in the hands of incompetent employees.
If however, I'd received an email from their customer services team or a manager, and had they apologised for the way I was treated or offered some kind of explanation, then i'd not have hesitated to forgive and forget and remain a customer.
When things like this happen, it's all down to how you handle it. I agree that businesses should tackle this kind of thing head on - an apology and a gesture of goodwill can go a long way.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...