Sprinklr to Acquire Dachis Group

Robin Carey
Robin Fray Carey CEO, Social Media Today LLC

Posted on February 19th 2014

Sprinklr to Acquire Dachis Group

Sprinklr acquires DachisBig news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. 

Some of the smartest people in social business, not to mention some of the first people to “get it,” besides Dachis, like Peter Kim, Dion Hinchcliff and many others, have made Dachis Group consistently punch above its weight.  It’s consistently understood that all this “social stuff” was not just about marketing, but about a more fundamental way to understood how business is and will be done in a networked era.  They’re joining forces with one of the most nimble of the social media management firms, led with the strong executional background and style of Ragy Thomas.  The combined entity will have 300 employees, serve 400 brands and have offices in NY, Austin, London, Delhi, and Bangalore.

Thomas had this to say about the acquisition: “This acquisition makes Sprinklr the largest independent end-to-end Social Relationship Platform in the market. Together, the two companies have raised over $95 million in venture capital, acquired 11 companies, including three of the original 14 Facebook Preferred Marketing Developers, and served over 50% of the Fortune 500.”

Dachis’ focus on analytics gives Sprinklr new capacity with a key demand from their enterprise customers for not only the numbers but the analysis and actionable consulting.  Dachis has also been expanding its practice areas into content optimization and employee advocacy.  Clearly, the big thinkers and analysts at the top of the Dachis food chain will enhance Sprinklr's ability to move its platform and services to a more strategic region of the enterprise. Dachis has been seeking to scale and diversify, with limited success, for at least the last two years, moving more and more into providing technologies and acquiring other firms.

Thomas was quick to point out that, in spite of the fact that most agencies have considered Dachis serious competition, this is not about competing with Sprinklr’s agency customers: “We are a software company. It is about training them (agencies) to deliver the services that brands require.”

Both companies are private, and terms were not disclosed. 

Here’s the release below:

Sprinklr Acquires Dachis Group

Creates Largest Independent Social Relationship Platform for the Enterprise

NEW YORK, New York -- February 18, 2014 -- Sprinklr, the leading provider of Social Relationship Infrastructure, announced that it has acquired Austin, Texas-based Dachis Group, the leader in social and brand analytics. The combination creates the world’s largest independent enterprise social relationship platform. Together, the two companies have raised over $95 million in venture capital, acquired 11 companies, including 3 Facebook Preferred Marketing Developers, and served over 50% of the Fortune 500.

Large brands and agencies require a complete social relationship infrastructure that helps them manage social experiences at every touchpoint. With this acquisition, Sprinklr has added best-in-class brand analytics, content optimization, and employee advocacy to an offering already called “the most powerful technology on the market” by Forrester Research.

The native integration of Dachis Group will solidify Sprinklr as the largest independent end-to-end social relationship platform in the market. The solution gives enterprises a best-in-class alternative to managing a multitude of point solutions and non-purpose built platforms.

“Our clients are frustrated with having to play the role of system integrator to cobble together multiple point solutions or waiting for innovation from large providers” said Sprinklr Founder and CEO, Ragy Thomas. “Brands are looking for one infrastructure to manage end-to-end social experiences. The addition of Dachis Group’s technology accelerates our product by at least 12 months.”

“Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness,” said Dachis Group Founder and CEO, Jeff Dachis. “Ragy’s clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr’s deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business.”

Paul Haskell, Social Commerce and Emerging Media Manager at Omaha Steaks, a mutual client, added, “This is a great fit. Relying on separate systems for gathering insights and taking action is not a sustainable model, especially with the quick pace of social media. This news is very exciting because it brings together those two important functions --  greatly improving the user’s ability to work smarter and faster.”

The Dachis Group technology will be fully integrated into the existing Sprinklr platform within the next 3 months. Dachis Group’s industry-leading social solutions services team has over 4 years of enterprise strategy consulting experience in social marketing, social customer care, and social selling. The talent, processes, and best practices of Dachis Group will become part of Sprinklr’s growing services enablement practice for its growing partner eco-system. 

With the acquisition, Sprinklr will serve over 400 brands and have 300 employees around the world. Sprinklr’s headquarters are in New York, with offices in London, Delhi, Mumbai and Austin.

About Sprinklr

Sprinklr is how brands manage the social experience across internal business unit silos. Unlike tools and platforms, Sprinklr is the only native, seamless, fully integrated Social Relationship Infrastructure. Sprinklr accelerates the social maturity of a brand, from just 'doing social' to being social, at scale. Enabling the enterprise to innovate faster, grow revenue, manage risk and reduce operational costs. Founded in 2009, Sprinklr is headquartered in New York City and serves more than 350 brands worldwide. Visit www.sprinklr.com @sprinklr  #SocialAtScale.

About Dachis Group

Dachis Group is a leader in data-driven social marketing solutions. Utilizing a proprietary big data analytics platform, and an industry leading social solutions services practice, Dachis Group helps marketers master the most valuable brand marketing channel in the world - the real-time social conversations of their customers.  Every day, Dachis Group's big data social analytics platform monitors over  50 million social signals  and 1 million brand advocates in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors across dozens of the largest social platforms.  The company serves many of the world's leading brand marketers including Estee Lauder, Heineken, Nestle, Philips, and AMD.

Robin Carey

Robin Fray Carey

CEO, Social Media Today LLC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

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Comments

Madhava Verma Dantuluri
Posted on February 19th 2014 at 10:01PM

This should be a good integration between two good networks and Sprinklr should expand their base from here.