Apr 24 Posted 2 years ago
The survey results indicating that 94% create their own content from scratch is interesting but not necessarily informative. Given that so much of the content seems to be product / service / opinion based, I would challenge those content creators to focus on creating fact based content. This type of content enables co-development of knowledge with partners/customers and thereby extends the benefit beyond brand awareness, lead generation and market education further into the sales cycle and customer relationship through engagement tools that garner deeper customer insight. http://bit.ly/YRaQFV
Apr 22 Posted 2 years ago
The Uberflip’s latest infographic is revealing! The remarks by Neil Bhapkar, VP Marketing at Uberflip, should be held on to by companies. There are content marketing tactics and tools that work, and there are those which are not working.
So, the need to address the challenges and encourage what is working is very important!
The infographic is also timely and marketers can use it to make valuable content creation marketing decisions.
The above comment was shared in Kingged.com where this post was "kingged"
Sunday - Kingged.com contributor
January 12, 2016An exclusive, live webinar from Social Media Today January 12th at 12pm EST / 9am PST Description coming soon.
December 15, 2015An exclusive, live webinar on December 15th at 12pm ET/9am PT It’s easy to let the holiday season bog your organization down in the influx of...
September 08, 2015Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
September 03, 2015The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...