May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 3 Posted 9 months ago
Thanks! Sounds good, Maya :-)
Jun 3 Posted 9 months ago
Thank you Sue, I appreciate your comment.
I like to throw a curve ball, everyone is so focused on Facebook bashing when the focus should really be inward at where the strategic deployment of social identities was caught up in the frenzied panic building and focus on Facebook pages.
I especially enjoy watching businesses monetize their products, so seeing Facebook find a good way to monetize is something I admire.
I have long had ideas for Twitter but no one wants to hear them. ;)
And I agree, they are all headed there, that is why I presented some options, platforms that have pay options and you own your own community and content. This is primarily one of the reasons I was excited to join Follr.com as a consultant last fall, after watching it evolve since early 2012.
I am quite fond of forcasting what I see as future trends in networks, and I truly believe that Follr is going to be something quick amazing and big, and everyone can reference this again in 2016 when it's the next big thing (or sooner). I do see a few other potential contenders to the thrown, but the reality is that the question of data ownership and control is yet to reach it's crest.
That's the focus of my next big piece, looking at the "Snowden/Facebook" effect, and the general false sense of privacy in all aspects of life.
Great to connect!! Will look you up on LinkedIn!! =) And also look for your articles.
May 30 Posted 10 months ago
Thanks for this Maya. I've taken up this topic myself in a couple of posts over the past few months and it was good to read yours. In the early paragraphs you had me wondering if this would be another Facebook bashing exercise. I was caught off guard when you turned the corner and launched into 'Business 101: Make a Profit."
As a business with a Facebook Page, I admit I've been as frustrated as most by the drop in organic reach over the past few years. But, as you address, I also realize Facebook is a business not a charity.
Early adopters will recognize that the Facebook opportunity, for those Pages who choose to grab hold of it and use it wisely, is likely a bargain now compared with what the costs may be in the future. And, in reality, this is the way most if not all social networks are heading.
So, should a business choose to jump ship to another social network, be ready to fight the same battle there - albeit on a different hill!