Study: Increase in Marketers' Social Spending Expected [INFOGRAPHIC]

MartinMeyerGossner
Martin Meyer-Gossner Founder & Web Business Strategist, The Strategy Web™

Posted on July 26th 2013

Study: Increase in Marketers' Social Spending Expected [INFOGRAPHIC]

With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company’s spending on Facebook marketing in the follwoing twelve months – 9% more than they predcited one year ago.

Not surprisingly, the advertising spend on Facebook leads the list of social ad spendings. However, the majority of executives will also invest in other channels more than last year: LinkedIn (51% up from 38%) and Google+ (50% from 41%). Twitter is also on the plan for a budget increase with 48%, as well as Youtube (40%), Pinterest (35%) and Instagram (32%)

Although this shows a great breakdown of all industry sectors and job titles in an overview, the different industry segments and job titles varied in their view on budget increase:

Facebook
- Large companies (100+ employees): 74% of marketers expect an increase in Facebook spend
- Smaller companies (100-249 employees): 60% predict an increase for Facebook spendings

Twitter
- 57% of advertising executives expect an increase in spendings
- 48% of marketing executives expect an increase in ad spends
- 12% of marketing execs expect a decrease in spend
- 6% of advertising executives expect a decrease

The study was based on a US survey of 300 marketing executives and 100 advertising executives.

Forecast-Social-Media-Spend-2013

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Original article: Study: Increase in marketers social spendings expected (Infographic)

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MartinMeyerGossner

Martin Meyer-Gossner

Founder & Web Business Strategist, The Strategy Web™

Martin Meyer-Gossner is a web business strategist with sales, marketing, mobile and social media expertise in the media and technology business for more than 15 years. With his international consulting brand The Strategy Web™ (founded in 2008) Martin attends to connect business and organisations with consumers (or prosumers) – and opens eyes for new sales, marketing and customer service visions and solutions. He was partner and co-founder of the B2B IT decision maker community silicon.de where he held responsibility for marketing & sales service (sold to CBS Interactive in 2006 - formerly know as CNET Networks).
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