Study Shows Affluent Spend Money to Save Time (Infographic)

SocialMktgFella
Andre Bourque Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Posted on December 12th 2012

Study Shows Affluent Spend Money to Save Time (Infographic)

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, and comScore, a global leader in measuring the digital world  today announced the results of the latest wave of the Martini Media Affluent Online Shopper Index™ Powered by comScore.

By examining the online holiday shopping behaviors and engagement levels of the online affluent audience (HHI $100K+) from Black Friday to Cyber Monday (11/23-11/26, 2012), the study found:  affluent shoppers are 15% more likely to make an online purchase across all categories than less affluent shoppers, and on average spent 19% more per purchase.

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The chief trend revealed by the study’s latest findings indicates that affluent shoppers out research and outspend other online shopping segments. 

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SocialMktgFella

Andre Bourque

Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Andre Bourque (Social Marketing Fella) is the Managing Editor at Technorati Media. He is a contributing blogger here on Social Media Today, and sits on our Board of Advisors. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.

Available for content marketing and PR strategy. Email him here.

 

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Comments

So very true; never understimate the power of convenience. I'm not even affluent and I will spend money to save time.