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Study Shows Affluent Spend Money to Save Time (Infographic)
Posted on December 12th 2012
Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, and comScore, a global leader in measuring the digital world today announced the results of the latest wave of the Martini Media Affluent Online Shopper Index™ Powered by comScore.
By examining the online holiday shopping behaviors and engagement levels of the online affluent audience (HHI $100K+) from Black Friday to Cyber Monday (11/23-11/26, 2012), the study found: affluent shoppers are 15% more likely to make an online purchase across all categories than less affluent shoppers, and on average spent 19% more per purchase.
The chief trend revealed by the study’s latest findings indicates that affluent shoppers out research and outspend other online shopping segments.