Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A Subtle Way to Make Your Facebook Images Pop on the News Feed
Posted on December 12th 2013
Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even more.
As you can see above, the technique involves using a large block of contrasting colour in the background of one of your Facebook posts, but, crucially, leaving a portion white at the top. This creates the illusion of your image popping "out" of the screen against the blank Facebook background.
In this second example, I have added an arrow to enhance the effect further, and draw people's eyes to my message in the status update.
Although the effect is very subtle, in the context of all the other "flat" images on a busy News Feed, it really does catch the eye. Try experimenting with this method using different images and colours to see what works best for you.
Have you given this tip a go? Let me know in the comments below as I'd love to see!