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Jul 25 Posted 2 years ago
Thanks, Chris. Appreciate the comment.
You are so right. We are who we are - and if a company has a strong mission and purpose, that can help it to connect with people on a visceral level. So instead of masking the corporate identity with "data," it's time to embrace your values and lead with them!
Jul 24 Posted 2 years ago
You are spot on Kathy. It's never passed my common sense test that likes automatically add up to new business. If you and the customer are compatible, then like dating something nice will come from it. But no, you can't force it. So it's probably a good idea to know who you are and why you're out there in the first place. After all, you are who you are and there's no getting around that no matter many "likes" you have.
Thanks for the insight. Good stuff indeed.