Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
When Staples asked business owners to select one marketing wish, Facebook prevailed.
The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: "If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million engaged fans, 2 million Twitter followers, or a one-time celebrity endorsement, which would you choose?"
The leading “wish” requested was a Facebook page with 2 million engaged fans, with almost half of all respondents (41%) choosing this option. Only 18% revealed they valued a one-time Super Bowl ad (18%) more than any of the other options.
And when it comes to growing business, the celebrity endorsement and Twitter follower options proved to be far less desireable.
The survey was part of a series Staples has launched to provide useful information for business owners during small business month. The company is unveiling valuable statistics about how social media is being used by small businesses and where they are seeing success.
The Staples poll also reveals: