- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Survey Reveals Having Facebook Fans Tops SMB Wish List [INFOGRAPHIC]
Posted on May 17th 2013
When Staples asked business owners to select one marketing wish, Facebook prevailed.
The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: "If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million engaged fans, 2 million Twitter followers, or a one-time celebrity endorsement, which would you choose?"
The leading “wish” requested was a Facebook page with 2 million engaged fans, with almost half of all respondents (41%) choosing this option. Only 18% revealed they valued a one-time Super Bowl ad (18%) more than any of the other options.
And when it comes to growing business, the celebrity endorsement and Twitter follower options proved to be far less desireable.
The survey was part of a series Staples has launched to provide useful information for business owners during small business month. The company is unveiling valuable statistics about how social media is being used by small businesses and where they are seeing success.
The Staples poll also reveals:
- 40% of small businesses feel that their social media channel use has helped their business
- The most frequently mentioned goal for social media usage is engaging customers (50%), edging out increasing sales (46%) and showing another advanced approach to the long-term effects of social-media
- More than three-quarters of small businesses who were able to calculate business results from social media presence indicate that it has had a productive return for their business.