Jul 29 Posted 4 years ago
As @kamichat pointed out in the tweet that led me to this post, it's disturbing that the top two KPI's are impressions and "likes."
Jul 19 Posted 4 years ago
Thanks for a great article!
From my experience it seems that both sales and marketing show better results if people are prepared to listen.
The only way to be successful in any business is to give people what they need and what they want and you can't even begin to understand either of those things if you don't listen to the customer.
Social media provides us with not only some very innovative and exciting ways to communicate but also some very good ways to listen. (I mean listen very loosely here and include analyse behavior)
Great article, thank very much!
Best regards, Peter
February 16, 2016An exclusive, live webinar from Social Media Today February 16th, 2016 at 12pm EST / 9am PST The question marketers have been asking themselve...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...