Jul 29 Posted 4 years ago
As @kamichat pointed out in the tweet that led me to this post, it's disturbing that the top two KPI's are impressions and "likes."
Jul 19 Posted 4 years ago
Thanks for a great article!
From my experience it seems that both sales and marketing show better results if people are prepared to listen.
The only way to be successful in any business is to give people what they need and what they want and you can't even begin to understand either of those things if you don't listen to the customer.
Social media provides us with not only some very innovative and exciting ways to communicate but also some very good ways to listen. (I mean listen very loosely here and include analyse behavior)
Great article, thank very much!
Best regards, Peter
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