May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 31 Posted 1 year ago
That is a great question. Honestly, I think you can make a lot happen with a modest budget on Facebook. You might consider throwing $5 at a particularly important blog post or event post. Realistically, the bigger budgets can bully around the smaller budgets, however if you keep your content high quality and you use your budget strategically, I think you would still be pretty competitive with brands of a similar size.
Dec 26 Posted 1 year ago
This is really informative, thanks Nathan! I have to say I approve of Facbook trying to get higher quality content at the forefront of the newsfeed, because in the end they need to please their users. I hope that Facebook marketers step up and get more creative with their content.
I found what you said about advertising really interesting, that this new algorithm forces marketers to reconsider spending their advertising dollars on Facebook. How do you think smaller brands will be able to compete with large organizations who have much higher advertising budgets? Is it purely in the quality of their content?