Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Surviving Social Media: 5 Mistakes to Avoid
Posted on October 19th 2013
When I mentioned Twitter, the client snapped: “We tried it. Social media doesn’t work!”
I’ve heard that before. After the meeting, I checked the contentious Twitter account – what there was of it. Twenty random tweets over three months.
If you feel that social media isn’t working for you, it’s time to take a close look at what you’re doing.
Could you avoid these mistakes?
Mistake 1. Lack of planning
Are you planning your social media campaigns? For best results, integrate social media into the rest of your marketing – social media should be part of all your marketing efforts.
- Integrate social media with search marketing (SEO). Create content around your marketing plans, and use social media to encourage engagement;
- Integrate social media with your email marketing. Ask questions, then encourage recipients to respond on social media. Again, this encourages engagement with your brand;
- Integrate social media with events. What events are coming up? An “event” can be anything at all. Perhaps you’re launching a product, or are scheduled for a trade show… If you’re sponsoring a sports team, tweet and post about upcoming matches.
Mistake 2. Impatience
Your social media accounts take time to grow. Five followers and likes become 50, and then 500.
Tip: buying followers doesn’t work. Your accounts will grow organically, as you promote your presence, and engage on the networks.
Mistake 3. Failure to engage
Social media is social. Be available, and engaged. Encourage your customers and prospects to chat to you. Respond to queries. Ask questions.
Consider offering coupons, and running contests.
Woobox specializes in social promotions; it’s used by two million brands. Visit their site. They offer many ways for you to engage your customers and develop new followers.
Mistake 4. Hashtag dumping
You’ve seen hashtags: words preceded by the “#” hash sign which identify messages on a specific topic. Although they’re useful, they’re ugly and confusing when they dominate a message.
Use them as they’re meant to be used, and create your own to identify promotions. If you’re running a Christmas picture contest for example, you could ask people to post an image with a special hashtag, such as #mychrispic. Your hashtag can be anything you choose. Keep it short, and identifiable – make sure it’s not already in use.
Mistake 5. Wordiness
Whichever network you’re on, keep your messages short. Attach images to your messages: they get more retweets and Likes. People browse social media; images catch attention.
On Twitter, you’ve got 140 characters, or around 25 words for a message. Don’t use all 140 characters. Leave space for retweets.
You have more space on other networks. Google+ gives you lots of room for your messages, but even there, use a mix of short messages, with the occasional longer post.
On Pinterest, images are vital; they’re the key to repins and engagement.
If you feel that social media isn’t working for you; try again. You may discover a powerful new marketing tool.